A bottled coffee business that wishes to stand out in a market saturated already with coffee enterprises from top to bottom. “Awaken your creativity” campaign is my answer to this hurdle. After observing that the current landscape of coffee brands is a toss coin between boho chill or industrial minimalism, we’ll instead shout Made in Cleaves as the new ‘indie’ of coffee. The existing minimalist packaging of Made in cleaves will be paired with punk core and scrapbook aesthetics. This presents bottled coffee as the go to drink for artists for as the title suggests, “Awaken your creativity”.